In today's digital world, success isn't just about rates, it's about relationships. Social media is your primary engine for building the trust that turns followers into lifelong clients.
Shift your focus from selling products to guiding clients with a strategy built on three core pillars.
Generously share knowledge to demystify the mortgage process and empower your clients.
Position yourself as the definitive expert in your niche through consistent, insightful content.
Play the long game, using content to guide prospects over time without a hard sell.
Focus your energy where it matters most. Compare the two essential strategies for brokers.
Goal: Build authority and generate high-value B2B referrals from accountants, agents, and planners.
Goal: Build brand trust and generate B2C leads by engaging your local community.
Balance your content to provide consistent value, build community, and showcase your success.
Post jargon busters (LVR, LMI), process explainers, and proactive market updates.
Ask questions, run polls, champion other local businesses, and share behind-the-scenes content.
Share client success stories and powerful, narrative-driven testimonials (with permission!).
Work smarter, not harder. Use this simple workflow to maintain a consistent presence without the daily stress.
Plan a month of content in one session.
Use Canva for pro graphics in minutes.
Automate posts with tools like Buffer.
Turn one idea into many posts.
Your online activity is a public extension of your professional practice. A misstep can have severe consequences. Follow these rules without exception.